Expanding to the New Markets

Thousands of satisfied customers in Europe give us the confidence to push for the new horizons. This October, Vilmers traveled to the High Point Market for the first time.

The event, held in High Point, North Carolina, USA, is the largest home furnishing industry trade show in the world, with over 2 000 exhibitors and 80 thousand attendees from over 100 countries. It brings together retailers, home furnishing buyers, interior designers, architects, etc.

We welcomed our potential customers to see and experience the furniture from our latest collection. Among others, visitors got a chance to try out Nordic, Canyon, Shiny, Bluemarry, Alvar, Moody, Hedy, Alba, Felton, and Harold, as well as the whole selection of our 200 fabrics and leathers.

Each year, nine participants are invited to Interhall, a premier showcase of High Point Market. We were lucky enough to participate in this year’s Interhall’s curated assortment of design-driven and lifestyle-focused home furnishing.

The conclusion of our rewarding experience in showcasing our latest furniture and meeting the potential customers of the previously untouched market was marked by the invitation to the next year’s High Point Market.

In addition to a tremendous amount of positive feedback, we received the confirmation that the comfort and style of our Scandinavian-style upholstered products are welcome in the US market.